Samsung first entered the Bluetooth tracker market in 2021 with the original Galaxy SmartTag, followed by the Galaxy SmartTag2 in 2023. Now, the company is gearing up to launch its third-generation tracker, and a fresh set of leaked images has given us our first real look at the Galaxy SmartTag3. These images not only confirm the tracker’s design but also reveal the color options that will be available at launch. While earlier illustrations from July hinted at a squircle-like shape, these new photos provide a clearer picture of what to expect.
Design and Colors Unveiled
The leaked images showcase the Galaxy SmartTag3 in two distinct colors: a classic black and a clean white. The tracker features a squircle shape—a blend of square and circle—which aligns with previous leaks. This design language is a departure from the rounded square of the SmartTag2, giving the new model a more modern and streamlined appearance. The black variant has a matte finish, while the white one appears slightly glossy, though it’s hard to tell from the images alone. Both colors maintain a minimalist aesthetic, with the Samsung logo subtly placed on the front.
One of the most notable changes is the absence of a hole for a lanyard or keyring. The original SmartTag and SmartTag2 both had a built-in loop that allowed users to attach them directly to keys or bags without any additional accessories. With the SmartTag3, Samsung seems to have removed this feature, meaning you’ll need to purchase a separate case with an attachment loop if you want to secure it to your belongings. This decision could be a cost-cutting measure or a design choice to make the tracker sleeker, but it’s likely to disappoint some users who appreciated the convenience of the built-in hole.
What We Know So Far
Rumors about the Galaxy SmartTag3 have been circulating for months. The July leak gave us a glimpse of its squircle shape, and now these images confirm that design. The tracker is expected to come with improved tracking capabilities, possibly leveraging both Bluetooth and ultra-wideband (UWB) technology for more precise location tracking. Samsung has been expanding its SmartThings Find network, which uses other Samsung devices to help locate lost items, and the SmartTag3 will likely integrate seamlessly with it.
In terms of battery life, the SmartTag2 offered up to 500 days on a single CR2032 battery, and we expect the SmartTag3 to match or exceed that. There’s also speculation about a built-in rechargeable battery, but that seems less likely given the success of the user-replaceable battery in previous models. The tracker is expected to be water and dust resistant, with an IP rating similar to its predecessor.
Missing Lanyard Hole: A Step Backward?
The removal of the lanyard hole is a significant change that could impact how users carry the SmartTag3. Without a built-in loop, you’ll have to rely on a case or adhesive to attach it to your keys, backpack, or pet collar. Samsung might be planning to sell official cases separately, which would be an additional expense. This move mirrors what Apple did with its AirTag, which also lacks a built-in hole and requires accessories for attachment. However, Samsung’s previous trackers had this feature, so its removal might feel like a step backward for loyal users.
On the bright side, the lack of a hole could mean the SmartTag3 is more compact and durable. Without a protruding loop, there’s less risk of it snagging or breaking. The squircle shape might also allow for a larger internal antenna or battery, potentially improving performance. It’s a trade-off that Samsung is clearly willing to make, but only time will tell if consumers will embrace it.
Expected Features and Improvements
While the leaked images don’t reveal much about the internal specs, we can make some educated guesses based on Samsung’s previous trackers and industry trends. The Galaxy SmartTag3 is likely to support both Bluetooth 5.3 and UWB, enabling precise directional finding when used with compatible Samsung Galaxy smartphones. This feature was a highlight of the SmartTag2, and it’s expected to be enhanced further.
Samsung might also introduce new software features, such as improved augmented reality (AR) finding, which uses your phone’s camera to guide you to the tracker’s location. The SmartThings Find app could get a redesign or new functionalities, like sharing tracker access with family members or setting up geofenced alerts. Integration with SmartThings ecosystem will remain a key selling point, allowing the SmartTag3 to trigger automations when you leave or arrive at a location.
Another possible upgrade is the addition of a speaker that’s louder than before, making it easier to locate lost items by sound. The SmartTag2 had a 90dB speaker, and we could see that increase to 100dB or more. Battery life might also see a bump, though the CR2032 battery is already quite efficient.
Release Date and Pricing
Samsung hasn’t officially announced the Galaxy SmartTag3 yet, but given the timing of these leaks, it’s likely to launch alongside the Galaxy S24 FE or the Galaxy Z Fold6 and Z Flip6 later this year. The original SmartTag launched in January 2021, and the SmartTag2 in October 2023, so a fall 2024 or early 2025 release seems plausible. Pricing is expected to be similar to the SmartTag2, which retailed for $29.99 for a single pack and $99.99 for a four-pack. However, if Samsung includes new features like UWB in all models, the price could increase slightly.
It’s also worth noting that the SmartTag3 might be available in more colors than just black and white. The leaked images show only two, but Samsung could introduce additional options like pink, blue, or green to match its Galaxy smartphone color palette. We’ll have to wait for official announcements to know for sure.
Competition in the Tracker Market
The Bluetooth tracker market has become increasingly crowded, with Apple’s AirTag, Tile, and Chipolo being the main competitors. Samsung’s advantage lies in its ecosystem: if you own a Galaxy phone, the SmartTag3 integrates seamlessly with SmartThings Find, which leverages the massive network of Samsung devices to locate lost items. This is similar to Apple’s Find My network, but Samsung’s reach is broader in some regions.
However, the lack of a lanyard hole might make the SmartTag3 less appealing to some users who prefer a hassle-free attachment. Apple’s AirTag also requires accessories, but Apple offers a wide range of first-party and third-party options. Samsung will need to ensure that cases for the SmartTag3 are readily available and affordable to avoid frustrating customers.
In terms of features, the SmartTag3 is expected to be on par with or better than its rivals. UWB support gives it an edge over Tile, which primarily relies on Bluetooth. The integration with SmartThings also allows for automation triggers, which neither Apple nor Tile offers natively.
What This Means for Consumers
If you’re in the market for a new Bluetooth tracker, the Galaxy SmartTag3 is shaping up to be a solid choice, especially if you’re already invested in the Samsung ecosystem. The squircle design is modern and sleek, and the two color options—black and white—are classic and versatile. However, the missing lanyard hole is a drawback that you’ll need to consider. You’ll have to factor in the cost of a case if you want to attach it to your keys or bag.
On the plus side, the SmartTag3 is likely to offer improved tracking accuracy, longer battery life, and better integration with Samsung devices. If you own a Galaxy smartphone, the seamless pairing and SmartThings Find network make it a no-brainer. If you’re on iOS, you’re better off with an AirTag, as the SmartTag3 is designed for Android and Samsung devices.
It’s also worth waiting for the official launch to see if Samsung addresses the lanyard hole issue by including a case in the box or offering a bundle. Sometimes leaks don’t tell the full story, and there could be a surprise in store.
Conclusion
The leaked images of the Samsung Galaxy SmartTag3 give us a good idea of what to expect: a squircle-shaped tracker in black and white, with no built-in lanyard hole. While the design is sleek, the lack of an attachment point is a notable change that might require an extra purchase. As Samsung prepares to launch its third-gen tracker, fans are eager to see what improvements it brings in terms of tracking, battery life, and ecosystem integration. With competition heating up, the SmartTag3 needs to deliver on both form and function to stand out. Stay tuned for more updates as we get closer to the official announcement.
